Good examples of brand extensions can put a company in a better strategic position. Apple: from personal computers into MP3 players. The Different Types of Advertising Methods Available to You ... A LinkedIn page can be an extension of a company's website and drive traffic to the site through links in the content. And different mediums and storytelling tools affect us in different ways. ... it's that being different is good. Some example of brand extension are:. Brand extension (also called brand stretching) is a marketing strategy where the company makes use of its existing established brand name for a new product or a new product category. Build a strong brand strategy to ensure your content aligns to your goals. ... but if they aren’t really an extension of your brand story, they won’t ultimately help your brand. A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product.. This new product or product category (called a spin-off) substantially different yet logically related to the well-known original product. A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the … Bad brand extensions are just ugly. Strategy as perspective – executing strategy based on a "theory of the business" or natural extension of the mindset or ideological perspective of the organization. The first group is normative. In 1998, Mintzberg developed these five types of management strategy into 10 “schools of thought” and grouped them into three categories.
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