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Beware of the dog!

Ιανουάριος30

It's been a long – long time since my last post, so I think it's good to reward you with a good, educating "tale"…

It's a splendid, sunny morning! There are too many things to been done but nothing can harm this rare happiness…

Nothing? Hmm… Let's take a closer look.

Last week was my graduation day. At last I took my university degree and I consider it would be nice to have some more evidence of this grate day, like a photo for example. Of course although my mum came to see me, she had no camera with her and I decided not to ask from my mates to take any pictures of me since from the very next moment each of us would go "home". Also there were "professionals" shooting us. Trust the experts?

Yes? Let's take a closer look once morephoto; years ago, I noticed a photo – shop, with real professionals, on Ethnikis Amynis street. During my graduation day I figured out that all those "clicking" men were all from the same shop, which happens to be on Ethnikis Amynis str, as well. Fool me! I though it was the same good shop I knew, but guess what.

Among my other tasks I decide to visit the photo – shop and order some one more evidence of my graduation. I reach my good old shop and… SURPRISE!!! This isn't it. I take out the card they gave us, which I haven't touched up to this very minute, to find out it was an other shop with similar name, in an alley nearby Ethnikis Amynis str.

Anyway… Hope dies last… but it does die, eventually!

I turn back to find the real and only photo – source of my graduation. I find it pretty easily but another surprise is there for me; a beautiful, tall bulldog, showing off his charming teeth is waiting for me at the door. The shop goes in deep and I have to shout so as to make the girl in to hear me, but I prefer to keep a low profile, so I wait for the dog to change its mind or someone brave to pass by. And people pass… One… two… three… and yes! The last one is my man! He keeps the dog to help me pass.

So, here I am asking for my graduation's photos…

A young lady asks immediately which is the graduation day I'm looking for, shows me the table with the right photos and when I barely manage to ask the price of a single photo she tells me that it's 6€ per photo but I have to order at list six.A quick calcuation reveals to me the owesome minimum price of 34€ for six photos and for a moment I was about to fade, when I figured out that there could be some good photos worthy to buy and I could share the cost with a friend that might wanted some suvenirs of his graduation as well.

I call a friend of mine to ask him if he was interesting and check out how many photos of us there were and which of them were worthy. Silly me! Almost before I hang up thte phone here come the boss to kill my hope. A "heavy", moustached man "informs" me that the " rule" refers to each one of the students. Trying to understand, I dared to ask what he ment, when he shot me with the answer: "You have to order at least six photos of each student and these six must include at least one of the "signature moment", one of the "sworn moment", one with the professor and one with the degree paper on hand". "And if I want to make a present to friend?", pop out of my mouth to be informed I should order at least six photos of him or, if I wanted to order less, I couldn't chose one of the four categories he mentioned before; practicle I could choos nothing!

This time I got furius! I tried to depress my anger and find out at least how many worhty photos of my and my friend there were. The result? I count down more than 40 awful pictures and only 1 lovely!!! I thought that was the last shot but I was too optimistic once more… When I decided to leave at last I had to fave that nice doggy once more!

At least I guess I found a good slogan for one of the worst marketing examples I've met in my life. (I think I haven't mentioned other cute options of the store, like how tidy it looked"). What do you think about "Once you come in, it's hard to leave".

P.S. I'm sorry for the long story but I do believe you need to know to protect yourselves. You might see how to avoid this "lovely shop" in the picture above.

καταχωρήθηκε σε English, Experience, Marketing
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“Beware of the dog!”

  1. 7 Ιουνίου 2004, ώρα 02:34 Τάδε έφη Oneiros:

    It's a guild thing; most photoshops in greek university cities resort to these extortionist practices. Take heart, though, students are not the only ones being blackmailed: they also do it for weddings, galas and nightclub shoots.